Run PG Pulse in your city
A one-time licence makes you the local operator of your city’s Pulse site. You keep it accurate and sell advertising to local businesses. We run the platform. You keep 50% of the site’s ad revenue.
The Prince George licence is available.
What it is
PG Pulse is an everything-local guide: live conditions, local news sources, events, a local business directory and community awards. Each city’s site is run by one local licensee who knows the place, backed by our team and platform.
- Licences per city
- One
- Fee
- One-time
- Your ad revenue share
- 50%
Who it’s for
People who know their city and like talking to local businesses. Licensees are often one of these:
- Local marketers and ad sales reps
- Community-minded business owners
- Journalists and local publishers
- Chamber and tourism people
- Well-connected locals looking for a business of their own
What you get
The only licence for your city
One licensee per city. Nobody else can run or sell a Pulse site for your city while you hold it.
A finished, working site
Live weather, air, river and wildfire data, a news feed from available local sources, events, awards, and a searchable local business directory. We build and host it.
50% of the ad revenue
50% of what the site earns from advertising goes to you, including the ads you sell yourself.
Products businesses already want
Featured listings, category ownership, sponsored stories, banners and feed placements, quoted per deal, with billing and ad tools ready to go.
Local admin tools
Correct listings, approve events and flag problems from a simple dashboard. Anything you can’t fix, you send to us.
We run the platform
Hosting, data feeds, security, updates and new features are on us. Your reports go into our improvement queue, where we triage and fix them quickly.
Your responsibilities
You are the site’s local admin. In practice that means a few hours a week on quality and the rest on selling and promoting.
Keep it accurate
Watch the site for mistakes: closed businesses, wrong hours, stale events, bad data. Fix what you can from the admin tools.
Report what you can’t fix
Send issues and feature requests to us. They’re logged, triaged and worked into the platform.
Promote the site locally
Tell people about it: social media, community groups, events, local partners. A well-used site is a valuable one.
Sell advertising to local businesses
Meet businesses, explain the options and sign them up. Every paid placement is clearly labelled as sponsored or featured.
Keep to the standards
Editorial guides are never for sale, news is linked to its publisher, and ads stay local and honest.
What local businesses buy
These are the products you sell. Revenue from all of them is shared 50% to you.
Featured and premium listings
A highlighted profile with photos and priority placement.
Owning a category
Prominent sponsored placement in relevant directory categories. Placement and availability are agreed before purchase.
Sponsored stories
A written feature, labelled as sponsored, in the stories section and news feed.
Banners
Local banner ads on the home page and matching category pages.
Feed placements
Sponsored cards inside the live news feed.
The revenue share
Advertising revenue earned by your city’s site is split: 50% to you, 50% to PG Pulse. For example, if your site brings in $4,000 of advertising in a month, your share is $2,000. The example is illustrative, not a forecast.
Licence fees
A one-time fee, tiered by city population. Cities over 500,000 are quoted individually: contact us.
| City population | For example | Fee (CAD) |
|---|---|---|
| Under 15,000 | Vanderhoof, Mackenzie, Smithers | $2,500 |
| 15,000 to 40,000 | Quesnel, Terrace, Williams Lake | $5,000 |
| 40,000 to 150,000 | Kamloops, Nanaimo, Red Deer | $10,000 |
| 150,000 to 500,000 | Kelowna, Saskatoon, Regina | $20,000 |
| Over 500,000 | Metro areas | Contact us |
Plus applicable taxes. Population means the city itself, using the latest Statistics Canada census (or the national equivalent); we look it up, so you don’t need to. Invoiced separately after acceptance.
How it works
- 1
Apply
Tell us about you, your city and why you want it. It takes about five minutes.
- 2
We talk
A call to go through the site, the numbers and what the work looks like week to week.
- 3
Accepted
If it’s a fit and the city is available, we send the licence agreement with your city’s fee.
- 4
Pay the one-time fee
Invoiced separately. There’s no franchise fee after this.
- 5
Launch
We set up your admin access and your city’s site, then you start telling people about it.
The ground rules
- One licensee per city.
- The licence can be transferred only with our approval.
- PG Pulse keeps the platform, brand and data; you run the site locally under licence.
- Paid placements are always labelled, and editorial guides are never for sale.
- The full terms are in the licence agreement you receive after acceptance.
Common questions
What exactly am I buying?
A one-time licence to be the local operator of the PG Pulse site for one city. You get the site, the admin tools and 50% of its ad revenue. We keep running the platform, the technology and the brand.
Can more than one person license the same city?
No. There is one licensee per city. If a city is already licensed, we can put you on a waiting list or suggest a nearby city.
Can I sell or transfer my licence?
Yes, but only with our approval. We need to be confident the new licensee will look after the site and the local businesses who advertise on it.
How is the fee worked out?
It is a one-time fee based on the city’s population, because larger cities have more businesses and more advertising potential. We look up the population from the latest census, so you don’t need to. The fees are in the table on this page, plus applicable taxes, and invoiced separately after your application is accepted.
How does the revenue share work?
Advertising revenue earned by your city’s site is split: 50% to you and 50% to PG Pulse. That includes featured listings, category ownership, sponsored stories, banners and feed placements.
Do I need technical skills?
No. If you can use a website and email, you can use the admin tools. We handle hosting, code, data feeds and fixes.
Do I need to live in the city?
It helps a lot. The job is local: knowing the businesses, spotting mistakes and meeting people. Tell us about your connection to the city when you apply.
My city doesn’t have a Pulse site yet. Can I still apply?
Yes. Apply for your city and we’ll tell you what launching it involves and when it could be ready.
How do I pay?
The one-time fee is invoiced separately once your application is accepted and the agreement is signed. Nothing is charged when you apply.
Interested?
Applying is free and doesn’t commit you to anything. Questions first? Email hello@princegeorgepulse.ca.
